Wix vs. Wix Studio: Which Is Better For Your Website?
Discover the pros and cons of Wix Editor vs. Wix Studio. Make the right choice for your website platform.
top of page
Steep yourself in the ultimate branding resource.
The Brand Brew blog is piping hot and always fresh.
Feb 24 min read
The What, Why and How of Buyer Personas
Elevate your brand and your marketing efforts with buyer personas. Discover how to define your buyer personas and leverage them to…
Jan 294 min read
Understanding Target Market vs. Target Audience
Learn the difference between your target market and target audience with 7 must-know factors to build better brand loyalty…
Jan 153 min read
7 Truths About SEO
For many, Search Engine Optimization (SEO) feels almost mythical. If you've heard the term tossed around, you’re likely
Jan 124 min read
Protecting Your Brand: Trademarking in Canada
Learn what trademarking is, when to register a trademark, and how to get started in Canada.
Dec 5, 20233 min read
The Branding Iceberg: Why Strategy + Visuals Are Both Important
As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...
Nov 17, 20234 min read
Part 2: 5 Benefits of a Website Audit (and How to Conduct One)
In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...
Nov 10, 20233 min read
Part 1: What is a Website Audit?
We’ve all heard the expression, “Measure twice, cut once.” In the world of websites and SEO, that measuring is done through website...
Oct 27, 20234 min read
Local SEO: 3 New Features to Improve Your Google Business Profile
Google Business Profile (GBP) offers numerous features that can give you a competitive edge.
Oct 11, 20234 min read
How to Choose the Right Website Platform for Your Business
According to web credibility research from Stanford , 75% of users admit to judging a business’ overall credibility based on their...
Sep 15, 20234 min read
5 Ways a Blog Helps to Build Your Brand (and Improve SEO)
Transport yourself back to the early 2000s. Picture this: You're wearing your cringiest Y2K fashion, scrolling through Myspace on your...
Aug 14, 20234 min read
Let’s Talk About Unique Selling Propositions (USPs)
Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.
Jul 14, 20234 min read
8 SEO Mistakes to Avoid When Redesigning Your Website
Avoid these common SEO errors as you redesign your website, and watch your online makeover bring all the pros and none of the cons!
Jul 14, 20234 min read
Brand, Brand Strategy & Brand Identity – What’s The Difference?
The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jul 13, 20234 min read
Brand Strategy: The 4Vs - Values, Vision, Visuals & Voice
When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality
Feb 26, 20235 min read
What’s in a Name? 7 Tips for Naming Your Brand
Choosing a name can be nerve-wracking. After all, your name will be attached to your brand in all that you do.
Feb 2, 20234 min read
5 Business Pain Points That a Brand Strategy Could Solve
Every business has its challenges, some more difficult to overcome than others. What if we told you that by focusing on one specific part of
Jan 19, 20233 min read
Is Your Brand Suffering from the Frankenstein Effect?
When Dr. Frankenstein set out to create a monster, he never imagined it would go rogue. Unfortunately, many businesses in the real world fee
Jan 19, 20233 min read
8 Branding Truths – Dispelling Misconceptions Around Branding
There’s a lot packed into the term “branding.” Many business owners hold misconceptions regarding what branding truly is, so we’re here to s
bottom of page