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  • Writer's pictureJessica Plant

Wix Editor vs. Wix Studio: Which Is Better?

Which is better? The short answer is that it’s complicated. The long answer is, well, this blog post!

Let’s start with the basics.

Wix Logo

Wix Editor

If Wix has been on your radar for quite some time, it’s likely the classic Wix Editor that you’re familiar with.

Affordable and user-friendly, Wix Editor uses a drag-and-drop interface that enables users to create attractive and functional websites without any coding knowledge.

With seemingly endless templates to choose from and intuitive design tools, Wix Editor is an excellent choice for business owners looking for a user-friendly means to establish an online presence.

Note that although prefabricated templates are available, they’re not required. Here at The Brand Brew, we create custom-designed sites from scratch every time.

Wix Studio logo

Wix Studio

Unveiled in August 2023, Wix Studio is Wix's latest and greatest offering. With a focus on innovation and unbeatable design flexibility, it kicks things up a notch while maintaining its intuitive interface.

Wix Studio is an excellent option for building engaging websites that deliver a top-notch user experience.

Note that Wix Studio is designed for professionals, whether they’re a part of large-scale agencies or working as independent freelancers. Wix themselves states, “While design and development knowledge will benefit Wix Studio users, the platform's intuitive visual drag-and-drop canvas and out-of-the-box solutions mean a shorter learning curve.”

Choosing Between Wix Editor and Wix Studio

Choosing the right website platform for your business can be easier said than done. With all sorts of factors to consider, like website cost, functionality, customer support, and more, it can get complicated — quickly!

If you’re juggling between Wix Editor and Wix Studio, here’s everything you need to know.


If you’re after ultimate creative control and an entirely unique website, Wix Studio takes first prize in customization and design flexibility. 

Although the classic Wix Editor offers some flexibility, it limits design options to standard breakpoints. In contrast, Wix Studio allows you to customize your site design more effectively to adapt to different screen sizes.

User Experience

User experience is a big deal. Poorly designed or unintuitive websites turn people away more than anything else, and it all but guarantees you’ll be unable to turn those browsers into buyers.

To be clear, both Wix Editor and Wix Studio are excellent tools for building effective convertible websites. However, with a particular focus on tailored design and fully responsive websites (compared to Wix Editor’s adaptive web design approach), Wix Studio is the superior choice if you’re looking to create a website that prioritizes user experience regardless of breakpoint.

A graphic showing the difference between responsive web design and adaptive web design

Ease of Use

Since Wix Studio is designed with professional designers, developers, and marketers in mind, there is a slightly steeper learning curve. It’s not insurmountable by any means, but if you’re a beginner and looking for a platform that prioritizes intuition and ease of use, the classic Wix Editor may be your preferred choice.


As a business, you want your website to exude professionalism. After all, your website gives your business credibility, so a polished and professional website is an absolute must.

This platform enables users to create sophisticated websites thanks to Wix Studio’s advanced design capabilities and unparalleled customizability. This extra level of control allows you to add details and finesse to impress visitors and enhance the credibility of your brand regardless of the screen size.

Cost Efficiency

Remember, Wix Studio is designed for pros. While it does offer more advanced capabilities and attractive features, it also comes with a higher price tag. 

Consider your budget when determining which website platform is best for your business. Wix Editor offers some more affordable hosting solutions for budget-conscious business owners.


Your business will undoubtedly grow and evolve, so it’s crucial that your website can, too.

Wix Studio focuses on adaptability, allowing users to expand alongside industry trends and keep up with any technological advancements that may come our way. The exceptional flexibility offered by Wix Studio is just what you need to ensure that your website is relevant, functional, and engaging, not just now but for years to come.

Brew the Best Website for Your Business

Choosing between Wix Editor and Wix Studio comes down to your preferences and your needs from a website platform. On the other hand, choosing to work with The Brand Brew is a no-brainer.

Our multidisciplinary team of experts navigates Wix Studio like the back of their hand. If you like what Wix Studio offers but fear you lack the skills to tie it all together, that’s what we do best! 

We leverage our Wix expertise to fuse creativity with functionality, producing an outstanding, on-brand website that will give your business the digital credibility it deserves. Explore our Website Design Experience and book a call with us today to start brewing up a brand-new website for your business. 


*This is not a paid promotion. The opinions and recommendations in this article are solely based on The Brand Brew’s experiences, and we are not a representative or affiliated with, Inc. in any way.


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Let's discuss how to brew your brand and steep your digital success.

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