Village Dental Hygiene
Full Brand Launch Showcase
Village Dental Hygiene is an independent oral care clinic, founded and operated by Tracy Pitt, a Registered Dental Hygienist. They are re-imagining what the oral hygiene experience can be and proudly setting a new standard for individualized patient care.
Develop a multi-layered strategy, deeply interwoven with symbolism in order to connect with its audience on a deeper level
Encapsulate the business philosophies
Keep the design versatile and functional
When Village Dental Hygiene, reached out to us about their independent oral care practice, we were immediately captivated by the brand's passionate energy. Words like modern, whole health, accessible and innovative communicated the core truths of Village Dental Hygiene’s combination of holistic oral care services.
The identity design approach is propelled by Village Dental Hygiene’s mission to educate patients that they have a choice when it comes to their dental hygiene treatment by offering both holistic and traditional dental hygiene methods in a soothing environment at a manageable cost.
The strategy behind the identity is rooted in colour shape theory. Navy Blue is a calming colour that can stir up images of authority, confidence, success, trustworthiness, and security. Mint is associated with nature, life, peace, renewal, and freshness. It is a trendy and fun colour that balances out the strong authoritative, navy blue. It connects the brand back to nature, water, whole and oral health. While white conjures feelings of cleanliness and efficiency. Using white conveys a minimalist aesthetic with modern quality. With the understanding that the brand’s personality is about simplicity, purity, and transparency -- white is a natural accent choice. The brand mark represents the traditional toothbrush intertwined with the whole health holistic philosophy, indicating there are choices and alternatives to dental care services.
With Village Dental Hygiene's brand strategy in place, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.