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Village Dental Hygiene owner Tracy Pitt with a child patient

Village Dental Hygiene

Full Brand Launch Showcase

Village Dental Hygiene is an independent oral care clinic, founded and operated by Tracy Pitt, a Registered Dental Hygienist. They are re-imagining what the oral hygiene experience can be and proudly setting a new standard for individualized patient care.

The Challenge

  • Develop a multi-layered strategy, deeply interwoven with symbolism in order to connect with its audience on a deeper level

  • Encapsulate the business philosophies

  • Keep the design versatile and functional

The Strategy

When Village Dental Hygiene, reached out to us about their independent oral care practice, we were immediately captivated by the brand's passionate energy. Words like modern, whole health, accessible and innovative communicated the core truths of Village Dental Hygiene’s combination of holistic oral care services.

Village Dental Hygiene identity strategy developed by The Brand Brew Inc
Village Dental Hygiene identity strategy developed by The Brand Brew Inc
Village Dental Hygiene identity strategy developed by The Brand Brew Inc

The Result

The identity design approach is propelled by Village Dental Hygiene’s mission to educate patients that they have a choice when it comes to their dental hygiene treatment by offering both holistic and traditional dental hygiene methods in a soothing environment at a manageable cost. 

The strategy behind the identity is rooted in colour shape theory. Navy Blue is a calming colour that can stir up images of authority, confidence, success, trustworthiness, and security. Mint is associated with nature, life, peace, renewal, and freshness. It is a trendy and fun colour that balances out the strong authoritative, navy blue. It connects the brand back to nature, water, whole and oral health. While white conjures feelings of cleanliness and efficiency. Using white conveys a minimalist aesthetic with modern quality. With the understanding that the brand’s personality is about simplicity, purity, and transparency -- white is a natural accent choice. The brand mark represents the traditional toothbrush intertwined with the whole health holistic philosophy, indicating there are choices and alternatives to dental care services.

Village Dental Hygiene website showcase on 3 ipads
Village Dental Hygiene reusable bag with the text Brush It Off
Village Dental Hygiene business card mockup
Village Dental Hygiene promotional signage
Village Dental Hygiene mailer postcard

Such a creative, yet simple look. I love the strategy. I'm so grateful to The Brand Brew for all their expertise and unwavering dedication and support.

Village Dental Hygiene roll of promotional stickers
Village Dental Hygiene owner Tracy Pitt with a senior patient
Village Dental Hygiene owner Tracy Pitt with a teen patient
Village Dental Hygiene exterior signage

The Takeaway

With Village Dental Hygiene's brand strategy in place, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.

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