Aspid
Full Brand Launch
Aspida BioNutrition LLC. aims to produce supplements which work to protect our customers, allowing them to live long, healthy, and happy lives. They achieve this by conducting themselves with honesty and transparency, and by utilizing only the highest-quality ingredients and manufacturing procedures.
The Challenge
Develop a multi-layered strategy, interwoven with symbolism in order to connect with its audience on a deeper level
Keep the design versatile and functional
The Strategy
When Aspida BioNutrition LLC., reached out to us about branding their premiere supplement Aspid RDZ, we were immediately captivated by the brand's driven energy. Words like strong, power of 3, protect and shield, communicated the core truths of the brand.
We developed The ‘Right Dose, Right Defense’ strategy to align Aspid’s mission to provide the first line of protection and strength with a powerful triumvirate blend of a unique mineral, vitamin, and antioxidant formula that supports the human immune system and leads to optimal wellness.
The Result
The identity represents Aspid’s dedication to strength and efficiency with the hexagon shape while bringing the 3 distinct ingredients together, to form a shield (in the negative space) representing protection at its core.
The inclusion of black to the palette gives the brand identity authority with a sense of power and sophistication, in addition to balancing out the brighter hues.
The Takeaway
With Aspida BioNutrition's brand strategy in place for Aspid, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.
