BEHIND THE BREW

Add a little kick to your own brand brew.

The blog for branding insights and tips.

Part 1: What is a Website Audit?

We’ve all heard the expression, “measure twice, cut once.” In the world of websites and SEO, that measuring is done through website...

The Branding Iceberg: Why Strategy + Visuals Are Both Important

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

Part 2: 5 Benefits of a Website Audit (and How to Conduct One)

In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...

Local SEO: 3 New Features to Improve Your Google Business Profile

Google Business Profile (GBP) offers numerous features that can give you a competitive edge.

How to Choose the Right Website Platform for Your Business

According to web credibility research from Stanford, 75% of users admit to judging a business’ overall credibility based on their...

5 Ways a Blog Helps to Build Your Brand (and Improve SEO)

Transport yourself back to the early 2000s. Picture this: You're wearing your cringiest Y2K fashion, scrolling through Myspace on your...

Part 1: Brand Archetypes: Building a Brand with Personality

Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’

Part 2: Brand Archetypes: Let’s Discover Your Brand’s Personality

Believe it or not, just about every major brand is leveraging archetypes to better communicate with their customers.

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There is no better time to taste the sweet success of a strategic, human-focused brand.

Let’s book a call to see if we’ve got all the ingredients for a purposeful partnership.