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The Brand Brew blog is piping hot and always fresh.


Brand, Brand Strategy & Brand Identity – What’s The Difference?
The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jul 14, 20234 min read


Brand Strategy: The 4Vs - Values, Vision, Visuals & Voice
When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality
Jul 13, 20234 min read


Market Monitoring - The How & Why of ID'ing Your Competition
Competition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the
Jun 19, 20234 min read


The Brand Board: Your Brand Identity’s Essential Visual Reference
You need more than one asset to represent your business and create a cohesive and streamlined brand identity.
Jun 13, 20235 min read


Mood Boards Make the Branding Process
The mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d
Jun 12, 20233 min read


Do SEO and Copywriting Really Matter for a Website?
The truth is, just having a website isn't enough. You need a strategic website that works for your brand.
Jun 12, 20233 min read


7 Tips for a Successful Branding Photography Session
Being in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again.
May 23, 20235 min read


Local SEO: Meet the Map Pack
It goes by many names: the Map Pack, the 3-Pack, the Snack Pack, the Local Pack... but what are we talking about exactly? Local SEO.
May 1, 20233 min read


Local SEO: 7 Strategies to Conquer the Map Pack
Securing a spot in Google’s Map Pack is a feat worth celebrating for any business. The good news is there are steps you can take to improve
May 1, 20235 min read


Spoiler Alert: Your Website Copy Isn’t About You
When you set out to write your website copy, it can be easy to fall into the trap of writing what you like. It is your website, after all!
Apr 25, 20233 min read


What the Heck Is SEO, and Is It a Big Deal for My Business?
We'll cut right to the chase: yes, it is a big deal. That’s why we’re here to spill the tea on what exactly SEO is, and how you can use it
Apr 1, 20237 min read


Prioritize Your Online Presence with the Help of these Government Grants
The internet isn’t going anywhere, and any business that neglects its online presence is doing itself a disservice.
Apr 1, 20233 min read
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