Steep yourself in the ultimate branding resource.

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...

Updated: Aug 11, 2026 We’ve all heard the expression, “Measure twice, cut once.” In the world of websites and SEO, that measuring is done through website auditing. Making website adjustments – to content, metadata, website architecture, or anything else – without first completing a thorough website audit is like a carpenter firing up a saw without ever bringing out a tape measure. A website audit creates a comprehensive blueprint showing what’s working and highlighting areas

Google Business Profile (GBP) offers numerous features that can give you a competitive edge.

Updated: Aug 11, 2016 According to web credibility research from Stanford, 75% of users admit to judging a business’ overall credibility based on their website. There’s no other way to slice it – a strong website is integral to a successful business. However, building an effective website can be easier said than done. All sorts of considerations must be made, but one essential question must be answered before anything else: which website platform is right for your business? C

Updated: Aug 12, 2026 Transport yourself back to the early 2000s. Picture this: You're wearing your cringiest Y2K fashion, scrolling through Myspace on your microwave-sized desktop computer as you stumble across your first-ever blog. Chances are, when you first encountered a blog, it belonged to a friend of a friend – a place to share their internal monologue and write about their life. Early blogs were hosted on personal websites and filled with family recipes and holiday ph

Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’

Believe it or not, just about every major brand is leveraging archetypes to better communicate with their customers.

Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.

Avoid these common SEO errors as you redesign your website, and watch your online makeover bring all the pros and none of the cons!

The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.