Aug 15, 20234 minBRANDINGPart 1: Brand Archetypes: Building a Brand with Personality Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’
Aug 15, 20236 minBRANDINGPart 2: Brand Archetypes: Let’s Discover Your Brand’s PersonalityBelieve it or not, just about every major brand is leveraging archetypes to better communicate with their customers.
Aug 14, 20234 minCONTENT CREATIONLet’s Talk About Unique Selling Propositions (USPs)Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.
Jul 14, 20234 minWEBSITE DESIGN8 SEO Mistakes to Avoid When Redesigning Your WebsiteAvoid these common SEO errors as you redesign your website, and watch your online makeover bring all the pros and none of the cons!
Jul 14, 20234 minBUSINESS START-UPBrand, Brand Strategy & Brand Identity – What’s The Difference?The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jul 13, 20234 minBRANDINGBrand Strategy: The 4Vs - Values, Vision, Visuals & VoiceWhen you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality
Jun 19, 20233 minBRANDINGMarket Monitoring - The How & Why of ID'ing Your CompetitionCompetition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the
Jun 13, 20233 minBRANDINGThe Brand Board: Your Brand Identity’s Essential Visual Reference To create a cohesive and streamlined brand identity you need more than one single asset to represent your business.