Whatever you do, we’re willing to bet that you do it pretty darn well. Right?
You know that you’re an expert within your niche, but it’s important that your audience knows that, too. Keeping a blog is an excellent way to do exactly that while delivering relevant and valuable information to your readers.
But, like anything to do with your website, we can’t overlook SEO in the process.
The 4-1-1 on SEO
We’ve talked a lot about SEO here on The Brand Brew ® blog, and the reason is because, well, it’s important. Like, really important!
Search Engine Optimization (SEO), in a nutshell, is the strategic use of keywords and other website elements (both on-page and off-page) to enhance your website's appearance on a Search Engine Result Page (SERP).
The higher your website appears in the search results, the more people visit it. The more visitors you receive, the more business you can generate!
SEO Keywords and Blogging
An effective SEO keyword strategy is the backbone of any successful website.
Remember, blogging supports your business in many key ways, not the least of which is funnelling new traffic toward your website. Optimizing your blogs with your SEO strategy is, therefore, integral to success.
Blogs are an excellent way to incorporate long-tail keywords into your website content, for instance. While lengthier keywords might not fit so seamlessly into your landing page copy, blogs allow you to go more in-depth and insert those longer keywords in a meaningful way.
Let’s Talk Content
Don’t get it twisted—blogs are not simply vessels for keywords. They need to be relevant, engaging, and valuable to your readers. Remember, pleasing your human audience is just as important as pleasing the algorithms.
The two main components of high-quality content are the topic and the execution. To ensure your topics are on point, consider crafting a content calendar ahead of time with blog ideas that pack a punch.
Look at what others in your industry are talking about, and keep your content calendar flexible enough to slip in a last-minute blog post if something new comes up.
Use SEO keyword reports to guide your topics, and don’t be afraid to take inspiration from your audience. If you get a lot of questions on a certain topic, create a blog post that you can use as a reference in the future! We at The Brand Brew® use this strategy, too!
Now, let’s talk execution.
Optimizing Blog Posts for SEO
SEO and copywriting go together like tea and crumpets. When done correctly, you can leverage blog posts to satisfy your target audience just as much as you satisfy search engine algorithms.
For many, pleasing potential buyers through blog content is a little bit more intuitive. You know your buyer personas, the value you offer, and what information your audience might be looking for. But pleasing robots?
Here’s how to optimize blog posts to boost your SEO strategy:
1. Hello, Headings!
Just like headings tell your readers what’s going on with your blogs, they do the same for search engines, making them prime placement for SEO keywords.
2. Don’t Miss Metadata
Metadata, like meta titles and descriptions, are also ideal placement for SEO keywords.
Metadata is used to concisely describe the content of a page. Make the most of the opportunity and use it to highlight your blog’s primary keyword!
3. All Hail Long-Tail
We mentioned this above, but it’s worth its own list entry.
Long-tail keywords (three to five words long) are somewhat coveted within SEO. They can yield some amazing, targeted results, but they’re they aren't always easily to slip into page content in a natural way.
Blogs, however, are the perfect way to give your long-tail keywords their time to shine.
4. Loco for Local
Local SEO is a must for businesses with a defined presence in any particular geographic region.
Local keywords help businesses reach customers in their area. However, like their long-tail counterparts, they can be a bit difficult to integrate smoothly into website copy.
Thank goodness blogs are here to save the day!
5. Let’s Talk Length
How long should your SEO blog be? While there’s no clear-cut answer, longer seems to generally be better.
Longer blogs allow you to seamlessly fit more keywords and deliver more valuable information to your readers than, say a quick 350 words. On the other hand, search engines prioritize genuinely valuable content, so overdoing it and adding fluff just to beef up your word count will work against you.
Find your blogging sweet spot. As long as your words add value to your reader, you’re likely in the clear. As a general ballpark, the 1,000–2,000-word range is a good spot to be!
6. We Love Linking
As you’ve scrolled through this blog, you’ve surely noticed hyperlinks sprinkled throughout.
The vast majority of those are internal links—links that connect to other pages within The Brand Brew ® website, mainly blog posts.
Internal linking is another element that boosts a website’s SEO performance. As you build your blog's ecosystem, you’ll have more opportunities to link to previously written blog posts, further enhancing your SEO strategy.
Harness the Power of SEO Blogging
It takes well-written copy and strategic SEO working in tandem to produce a truly excellent blog. The good news is that’s kind of what we’re all about here at The Brand Brew ®!
Contact us today to give your blog the jolt it needs with advanced SEO keyword strategy and high-calibre copywriting.
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