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  • Writer's pictureLeanne Robertson

Do SEO and Copywriting Really Matter for a Website?

Yes, they do. And we have proof.

Proof that SEO and Copywriting are needed for a convertible website

The truth is, just having a website isn't enough.

You need a strategic website that works for your brand. An intentional website that brings you leads through SEO and converts with effective copywriting.

You might be thinking we’re just saying this because we have something to gain, but hear us out.

You could have employed the best SEO strategy, but if your narrative falls flat, your website won't convert a customer. And vice-versa. You could have the best copywriting in the world, but if no one sees it, it won't bring you leads.

These two elements are like chamomile and honey - they're both pretty great on their own, but when they team up, they become irresistible!

SEO is what helps people find your website when they're searching online.

By optimizing your website for search engines, you make it more likely potential customers will find you. But if they can’t find you, what’s the point? Even the best website in the world won’t lead to sales if there’s no eyeballs on it.

But here's the thing - just getting people to your site isn't enough.

Once they're there, you need to give them a reason to stick around and actually buy from you. Good copywriting is all about helping people solve a problem.

It's not about being pushy or salesy, but about showing them how your product or service can make their life better. If you can do that, you're much more likely to turn a browser into a buyer.

Need some more pointers on how to write effective copy for your website? This blog is just your cup of tea.

And here's the really cool part: SEO and copywriting actually work in tandem to create a website that is both effective and user-friendly.

Using keywords in your copy can improve your on-page SEO and make it easier for people to find you. And the more captivating and creative your copy is, the more likely they are to make a move.

So if you want a website that actually converts a customer (and we can only assume that you do), don't underestimate the power of SEO and copywriting. They might not be the flashiest parts of website design, but they're the ones that really make a difference.

Trust us. Imagine living in a world without honey chamomile tea. No, thank you!

We offer this dynamic duo as part of our Website Design Experience and stand-alone Content Services:

1. Get an SEO strategy to increase your online visibility so you generate new leads organically from search engines like Google.

2. Conquer Copywriting that speaks to your audience, so your website creates connections and encourages conversions before you pick up the phone.


Add on-brand Photography and Videography to boost credibility and connect with your ideal clients by visually sharing the story of who you are, what you do, and why you do it.

Remember, people buy from people they know, like, and trust!

At The Brand Brew™, we create websites for clients in the Greater Toronto Hamilton Area designed to seal the deal with a strategic blend of search-engine-optimized content. Book a discovery call with us today to discuss building a content strategy that satisfies readers and search engines alike, because there’s nothing better than a website that sells your services while you sleep!


Ready to start brewing?

Let's discuss how to brew your brand and steep your digital success.

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