Realign Your Brand Identity with a Brand Refresh
Transform your brand with a makeover through a strategic brand refresh. Stay relevant and engaging by revitalizing your visuals, voice...
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Steep yourself in the ultimate branding resource.
The Brand Brew blog is piping hot and always fresh.
May 242 min read
Brand Archetype: A Key Element in Crafting Your Brand Strategy
With our guide, uncover the power of your brand archetype and craft a captivating brand identity that resonates with your audience...
Feb 124 min read
Brand Strategy and Sales: A Love Story
Unlock brand strategy secrets to captivate your audience. From initial attraction to lasting commitment, strengthen your sales funnel...
Feb 24 min read
The What, Why and How of Buyer Personas
Elevate your brand and your marketing efforts with buyer personas. Discover how to define your buyer personas and leverage them to…
Jan 294 min read
Understanding Target Market vs. Target Audience
Learn the difference between your target market and target audience with 7 must-know factors to build better brand loyalty…
Dec 5, 20233 min read
The Branding Iceberg: Why Strategy + Visuals Are Both Important
As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...
Aug 15, 20234 min read
Part 1: Brand Archetypes: Building a Brand with Personality
Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’
Aug 15, 20236 min read
Part 2: Brand Archetypes: Let’s Discover Your Brand’s Personality
Believe it or not, just about every major brand is leveraging archetypes to better communicate with their customers.
Jul 14, 20234 min read
8 SEO Mistakes to Avoid When Redesigning Your Website
Avoid these common SEO errors as you redesign your website, and watch your online makeover bring all the pros and none of the cons!
Jul 14, 20234 min read
Brand, Brand Strategy & Brand Identity – What’s The Difference?
The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jul 13, 20234 min read
Brand Strategy: The 4Vs - Values, Vision, Visuals & Voice
When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality
Jun 19, 20234 min read
Market Monitoring - The How & Why of ID'ing Your Competition
Competition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the
Jun 12, 20233 min read
Do SEO and Copywriting Really Matter for a Website?
The truth is, just having a website isn't enough. You need a strategic website that works for your brand.
Apr 25, 20233 min read
Spoiler Alert: Your Website Copy Isn’t About You
When you set out to write your website copy, it can be easy to fall into the trap of writing what you like. It is your website, after all!
Feb 26, 20235 min read
What’s in a Name? 7 Tips for Naming Your Brand
Choosing a name can be nerve-wracking. After all, your name will be attached to your brand in all that you do.
Feb 2, 20234 min read
5 Business Pain Points That a Brand Strategy Could Solve
Every business has its challenges, some more difficult to overcome than others. What if we told you that by focusing on one specific part of
Jan 19, 20233 min read
8 Branding Truths – Dispelling Misconceptions Around Branding
There’s a lot packed into the term “branding.” Many business owners hold misconceptions regarding what branding truly is, so we’re here to s
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