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Feb 24 minBRANDINGThe What, Why and How of Buyer PersonasElevate your brand and your marketing efforts with buyer personas. Discover how to define your buyer personas and leverage them to…
Jan 294 minBRANDINGUnderstanding Target Market vs. Target AudienceLearn the difference between your target market and target audience with 7 must-know factors to build better brand loyalty…
Jan 153 minSEO STRATEGY7 Truths About SEOFor many, Search Engine Optimization (SEO) feels almost mythical. If you've heard the term tossed around, you’re likely
Jan 124 minBUSINESS START-UPProtecting Your Brand: Trademarking™ in CanadaLearn what trademarking is, when to register a trademark, and how to get started in Canada.
Dec 5, 20233 minBRANDINGThe Branding Iceberg: Why Strategy + Visuals Are Both ImportantAs with many things in life, what people see on the surface is usually just a fraction of what lies beneath...
Nov 17, 20234 minWEBSITE DESIGNPart 2: 5 Benefits of a Website Audit (and How to Conduct One)In our last blog post, we covered the basics of website auditing – what it is, why it’s essential, and how often it should occur...
Oct 11, 20234 minWEBSITE DESIGNHow to Choose the Right Website Platform for Your BusinessAccording to web credibility research from Stanford, 75% of users admit to judging a business’ overall credibility based on their...