Every business has its challenges, some more difficult to overcome than others. What if we told you that by focusing on one specific part of your business – branding – you could solve several of those problems, all in one go? Well, that’s the power of strategic branding.
Common Pain Points for Businesses
If you find yourself faced with some or all of these issues, you’re not alone. The good news is that implementing a thoughtful and strategic brand strategy could be just what you need to wash away your worries! Here are some common pain points faced by businesses of any size:
1. Your Marketing Isn’t Going Anywhere, Despite a Substantial Budget
Nobody likes wasting money. If you’ve got a decent marketing budget and yet you’re not seeing the results you’re hoping for, you may be thinking that there’s something wrong with the marketing itself.
You’re right, sort of. A common oversight among businesses is that they neglect to develop a strong brand before delving into their marketing efforts. This is like trying to build a mansion atop a rickety or nonexistent foundation. You’ll find yourself unsatisfied with the results and frustrated with your losses.
Your brand plays a part in everything your company does. Without a confident and defined brand strategy, your marketing efforts won’t deliver the results you’re hoping for.
2. You’re Generating Unqualified Leads
It’s frustrating to put time and effort into something only for it to go nowhere. Leads are great, but if they’re not the right leads for your business, they’re not just unhelpful – they're a sign that something is off in your branding.
When you develop a strong brand strategy, you spend time distinctly defining your target audience. This includes their demographics, their relationship to your products and services, and their consumer preferences. These are the factors that go into an effective brand, which you can then leverage to ensure that you’re putting yourself in front of the right audience.
When your message resonates with your prospective customers, that’s when you’ll generate qualified leads. And it all comes down to strategic branding.
3. You Struggle with Customer Loyalty
Maybe you’re getting prospects in the door, but you’re having trouble getting them to stick around or make a purchase. When you approach this issue from a strategic branding perspective, things become a lot simpler.
Branding strategy will help you to align your customer experience with your brand promise. When you build your brand strategy you’ll thoughtfully consider your customer’s journey with your business and the most crucial touchpoints, which will become your focal points for delivering an impactful experience to those customers.
Really honing in on those points and focusing on how you make your customers feel throughout the process is sure to result in a loyal fanbase who not only gives you repeat business but who recommends you to their friends and acts as brand ambassadors.
4. You Lose Business to the Competition
It’s tough to lose customers to your competitors. However, it’s virtually inevitable if you look and sound just like everybody else. How can you fix that? You guessed it – through strategic branding.
Now more than ever, consumers think carefully about not only what they buy, but who they buy it from. Branding is what will allow you to show your consumers who you are and what sets you apart, and why they should choose you over a competing business. Use your brand to not only attract your target audience but to make them feel connected to your business and get the sense that they belong. You’ll be amazed by the results.
5. Your Old Tried-and-True Strategies Are No Longer Working
You’ve hit a plateau. What used to work for your business has suddenly stopped, even though nothing has changed. The systems you’ve developed and products that used to shine simply aren’t producing the same lustre anymore. While you may not have changed, it’s important to realize that the market has.
Sticking with the same strategies as time passes makes sense on one level, but it also means that you’re no longer innovating and keeping up with the changing landscape. It means that your business may have become stale and stagnant.
A brand refresh could be just what you need to gain perspective on who you are, where you’re headed, and your overall vision. Then, it’s all about implementing brand strategies to turn that vision into reality and to keep your business always fresh and exciting in the eyes of consumers.
Understand the Power of Brand Strategy
A brand strategy is a comprehensive guide that dictates how your business behaves, paving the way for you to achieve the results you’re looking for.
It covers everything from discovering the best kind of audience for your business, finding your place in the market, developing a strong and aligned message, and identifying a visual direction that will make your brand stand out.
At The Brand Brew™, we’ve developed a methodology to help our clients brew authentic, impactful brands with our Brand Development Experience. In order to set the stage to build a powerful brand identity, ask yourself questions like:
What does my product or service mean to my clients?
How do I know who to target?
How do I convince them that my offering is the answer to their problems?
The right brand strategy will consider all of these factors (and more!), transforming them into a cohesive brand experience that will resonate with your audience.
It's the secret sauce to getting the right clients to find you, connect with you, and ultimately buy from you.
For more information regarding brand strategy and how it can help you to rejuvenate and transform your business, contact us today.