BEHIND THE BREW

Add a little kick to your own brand brew.

The business blog for branding insights and SEO tips.

Protecting Your Brand: Trademarking™ in Canada

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

Local SEO: 3 New Features to Improve Your Google Business Profile

Google Business Profile (GBP) offers numerous features that can give you a competitive edge.

Part 1: Brand Archetypes: Building a Brand with Personality

Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’

Part 2: Brand Archetypes: Let’s Discover Your Brand’s Personality

Believe it or not, just about every major brand is leveraging archetypes to better communicate with their customers.

Let’s Talk About Unique Selling Propositions (USPs)

Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.

Market Monitoring - The How & Why of ID'ing Your Competition

Competition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the

Local SEO: 7 Strategies to Conquer the Map Pack

Securing a spot in Google’s Map Pack is a feat worth celebrating for any business. The good news is there are steps you can take to improve

What the Heck Is SEO, and Is It a Big Deal for My Business?

We'll cut right to the chase: yes, it is a big deal. That’s why we’re here to spill the tea on what exactly SEO is, and how you can use it

Ready to start brewing?

Let's discuss how to brew your brand and steep your digital success.