BEHIND THE BREW

Add a little kick to your own brand brew.

The business blog for branding insights and SEO tips.

Brand Archetype: A Key Element in Crafting Your Brand Strategy

With our guide, uncover the power of your brand archetype and craft a captivating brand identity that resonates with your audience...

Protecting Your Brand: Trademarking™ in Canada

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

The Branding Iceberg: Why Strategy + Visuals Are Both Important

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

Brand, Brand Strategy & Brand Identity – What’s The Difference?

The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.

Brand Strategy: The 4Vs - Values, Vision, Visuals & Voice

When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality

The Brand Board: Your Brand Identity’s Essential Visual Reference

You need more than one asset to represent your business and create a cohesive and streamlined brand identity.

Mood Boards Make the Branding Process

The mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d

7 Tips for a Successful Branding Photography Session

Being in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again.

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