Jan 124 minBUSINESS START-UPProtecting Your Brand: Trademarking™ in CanadaLearn what trademarking is, when to register a trademark, and how to get started in Canada.
Dec 5, 20233 minBRANDINGThe Branding Iceberg: Why Strategy + Visuals Are Both ImportantAs with many things in life, what people see on the surface is usually just a fraction of what lies beneath...
Jul 14, 20234 minBUSINESS START-UPBrand, Brand Strategy & Brand Identity – What’s The Difference?The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jul 13, 20234 minBRANDINGBrand Strategy: The 4Vs - Values, Vision, Visuals & VoiceWhen you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality
Jun 13, 20233 minBRANDINGThe Brand Board: Your Brand Identity’s Essential Visual Reference To create a cohesive and streamlined brand identity you need more than one single asset to represent your business.
Jun 12, 20233 minBRANDINGMood Boards Make the Branding ProcessThe mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d
May 23, 20235 minBRANDING7 Tips for What To Wear to Your Branding Photography SessionBeing in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again.
Feb 26, 20235 minBRANDINGWhat’s in a Name? 7 Tips for Naming Your BrandChoosing a name can be nerve-wracking. After all, your name will be attached to your brand in all that you do.