Steep yourself in the ultimate branding resource.

Tempted by DIY design? Learn how a DIY brand renovation with tools like Canva can ultimately lead to hidden costs and a weaker foundation.

Sip on five expert answers to common branding questions—covering strategy, positioning, and impact—to make your small business...

Transform your brand with a makeover through a strategic brand refresh. Stay relevant and engaging by revitalizing your visuals, voice...

With our guide, uncover the power of your brand archetype and craft a captivating brand identity that resonates with your audience...

Learn what trademarking is, when to register a trademark, and how to get started in Canada.

As with many things in life, what people see on the surface is usually just a fraction of what lies beneath...

The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.

When you have defined values, a clear vision, distinct visuals, and a personality-driven voice, this dream becomes a very attainable reality

You need more than one asset to represent your business and create a cohesive and streamlined brand identity.

The mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d

Being in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again.

Choosing a name can be nerve-wracking. After all, your name will be attached to your brand in all that you do.

When Dr. Frankenstein set out to create a monster, he never imagined it would go rogue. Unfortunately, many businesses in the real world fee