Being in front of the camera can make us feel like that gawky, braces-clad 13-year-old at school picture day all over again. Although those days are behind us, that awkwardness never seems to go away, does it?
You know it, and we know it. Glad we got that out of the way.
But YOU can crush your branding photography session!
This time around, you have control, and there are steps you can take that will make you feel calm and confident in front of the lens. We’ve got the skills to help you relax so the true you can shine out from behind all those yucky nerves. Together, we’ll punch those awkward vibes in the face and produce stunning shots that capture you and your brand!
We’ve put together a few tips (7 to be exact) to consider when preparing for your branding session that will make all the difference in your photos. Choosing what to wear will be the hardest part, we promise!
1. Plan for a Variety of Looks
Coming prepared with multiple outfits will add choice to your photoshoot and longevity to your images. This also helps communicate your style in different settings (i.e. meeting a client, working in the studio, or even delivering a TED Talk!).
We recommend bringing 3-5 outfits, depending on the length of your branding session. The goal is to create content for a vast number of marketing purposes that can span across channels like your website and social media. Bringing multiple outfits (and extra tops in particular) gives you variety in your looks and a wider range of uses for your final photo collection.
It doesn’t have to be complicated! Adding a layer to a simple shirt or changing accessories is a great way to include diversity – effortlessly.
2. Wear Classic Styles That Extend the Season
Your photographs are going to be seen year-round, so keep that in mind as you choose your outfits.
If we’re shooting in the fall or winter, intentionally mix in some pieces that you’d also wear in the spring and summer, like a figure-flattering dress and a blazer with pants or a skirt. A statement top or a killer pair of pumps will surely catch your audience’s eye and make them stop scrolling.
You’re putting effort into your branding session, so it’s important to make sure that the photographs have longevity and flexibility.
That means avoiding seasonal clothing, both with regard to weather and fashion trends. Think “classic” and “timeless” as you choose your colours, fabrics, and silhouettes, and you’ll surely wind up with great photos that stand the test of time.
3. Choose Pieces That Match Your Brand Aesthetic
You are an extension of your brand, and vice-versa. Ask yourself what words come to mind when you think of your brand. Modern? Fun? Free-spirited? Casual? Sophisticated?
Your clothing should evoke those same concepts. Think about what you communicate to potential clients through fashion, and consider what emotions you want to express through your images.
Colour is a huge part of a brand’s story. This doesn’t mean you can’t wear anything outside of your brand colour scheme, but it should be a guiding force for your palette. If you keep your brand colours in mind, the images will visually fit on your website and help give your social media a cohesive feel. If your brand colour is a bold, bright pink, for example, but you feel most confident in neutrals, add that pop of colour with an accessory or a prop instead of going all in with your threads.
4. Shop Your Closet Before Hitting the Mall
Before you buy anything new for your brand shoot, shop your existing collection! There are so many ways you can refresh pieces from your own wardrobe for the current season and beyond. Plus, chances are your own closet is home to pieces that make you feel comfortable and authentically you.
If you have the budget, we always recommend working with a professional stylist. If you're local, The Sustainable Stylist in Hamilton, Ontario, is an excellent choice.
Stylist Shannon knows how to bring new life to items from your closet while creating brand-new outfits you never thought were possible. She considers what works best with your undertones, body shape, and brand style. If a trip to the mall is necessary to fill in the blanks, Shannon can assist with personal shopping, too!
5. Wear Clothes That Fit Well and Make You Feel Confident
Being in front of the camera can feel daunting; there’s no question about it. By wearing an outfit that makes you feel incredible, you’re setting yourself up for success!
Choose pieces that fit you well and complement your shape without being too loose or too tight. Plan ahead and always try on outfits in advance; if you find yourself tugging or re-adjusting a lot, move on. The goal of a branding session is to show the REAL you, after all. If you are uncomfortable during the photoshoot, it will show in the images.
The proper fit can transform a less-than-stellar article of clothing into an elegant and flattering staple. You’ll be amazed at how a custom-tailored piece, strategically worn shapewear, or a properly fitted bra can complement your frame in just the right way and make you feel like a whole new person.
6. Don’t Forget Your Hair and Your Hands
If you have long hair, wear it down for the shoot. It opens up so many possibilities regarding angles and adding movement to your images. If you have straight hair, think of adding loose waves. If you have curly hair, embrace it. If you have short hair, work it!
Note: Avoid making any drastic aesthetic changes shortly before your photoshoot (that means no spontaneous bangs, please!). Stick to subtle changes only so you’re looking your best and feeling comfortable in your skin.
Don’t disregard those digits, either. We're looking at you, hand-talkers! Unmanicured nails look unkempt. A manicure is a must-do!
If you decide to wear open-toe shoes, pamper yourself with a pedicure. In terms of polish, anything goes. Choosing a neutral or natural colour or one that matches or complements your brand palette will produce a professional look.
7. Embrace Your Personality!
We’re not going to do that thing where we tell you to smile. If that’s not who you are, then don’t force it. The best thing you could ever do is let your warmth come through naturally. Remember, what you show through your expression is WAY more powerful than any item of clothing you could ever wear!
The Brand Brew™ offers day-of hair and makeup applications, on-site pose guidance, as well as pre-shoot prop and shot planning as part of all Photography Branding Session packages to ensure you are confident in front of the camera. Get ready to step out of your comfort zone, invest in the growth of your brand, and enjoy picture-perfect images that are bound to impress!