Aug 15, 20234 minBRANDINGPart 1: Brand Archetypes: Building a Brand with Personality Certain brands are able to connect with their audience so naturally that it seems almost effortless. They have a certain ‘je ne sais quoi’
Aug 15, 20236 minBRANDINGPart 2: Brand Archetypes: Let’s Discover Your Brand’s PersonalityBelieve it or not, just about every major brand is leveraging archetypes to better communicate with their customers.
Aug 14, 20234 minCONTENT CREATIONLet’s Talk About Unique Selling Propositions (USPs)Running a business is not for the weak; you have to be able to navigate saturated markets and handle intense competition.
Jul 14, 20234 minBUSINESS START-UPBrand, Brand Strategy & Brand Identity – What’s The Difference?The truth is the word “branding” is overused, so we’re here to untangle definitions and clarify the wonderful world of branding.
Jun 19, 20233 minBRANDINGMarket Monitoring - The How & Why of ID'ing Your CompetitionCompetition is healthy and it's proof that we’re on the right track. It keeps us sharp! Staying ahead of the competition is often one of the
Jun 13, 20233 minBRANDINGThe Brand Board: Your Brand Identity’s Essential Visual Reference To create a cohesive and streamlined brand identity you need more than one single asset to represent your business.
Jun 12, 20233 minBRANDINGMood Boards Make the Branding ProcessThe mood board acts as a guiding tool when it comes to exploring the brand’s personality, finding the brand voice, and defining the visual d
Jun 12, 20232 minSEO STRATEGYDo SEO and Copywriting Really Matter for a Website?The truth is, just having a website isn't enough. You need a strategic website that works for your brand.