Inland Insight
Brand & Website Redevelopment
Inland Insight in Spokane, WA provides thoughtful evaluations and evidence-based therapies tailored to your unique challenges. Our approach helps you gain clarity, strengthen relationships, and achieve meaningful progress toward lasting emotional and psychological well-being.
The Challenge
Lack of Cohesive Identity: Before the rebrand, Inland Insight had no unified visual or verbal system to communicate its purpose or professionalism. The absence of a clear brand structure made it difficult to build recognition or trust with prospective clients.
Undefined Brand Voice: Messaging felt generic and lacked the warmth and insight the practice offered in person. The brand needed a voice that reflected its calm, compassionate approach—balancing clinical credibility with human connection.
Minimal Differentiation in the Market: Inland Insight struggled to stand apart in a crowded wellness space. Without a distinct story or aesthetic, the brand blended in rather than standing out as a modern, mindful psychology practice grounded in clarity and understanding.
The Strategy
Inland Insight’s identity strikes a balance between clinical expertise and compassionate care.
A fresh, cool-toned palette of Midnight Blue, Sky Silver, Aqua Mist, and Pale Sand communicates trust, calm, and balance—paired with warmer photography to maintain human connection. The result is a brand that feels credible, modern, and deeply empathetic.
The Result
The rebrand resulted in a thoughtful visual identity that balances intellect and warmth.
The abstract brain icon conveys cognition and clarity, while softened lines ensure approachability. The Spokane identity is reflected through abstract, organic lines that echo the natural flow of the Inland Northwest landscape—rivers, bridges, and pathways—grounding the practice in its local context.
The Takeaway
With Inland Insight's brand strategy in place, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.
