Allure Properties
Rebrand Development
Allure Properties Inc. offers fully passive real estate investment strategies for private lending and joint venture opportunities across Ontario and the southern United States. They help grow your wealth and help you to reach your financial goals without disrupting your lifestyle.
The Challenge
Develop a multi-layered strategy, deeply interwoven with symbolism in order to connect with its audience on a deeper level
Keep the identity versatile and functional
Complete a full rebrand under an extremely tight deadline (3 weeks)
The Strategy
When Allure Properties Inc., reached out to us about their real estate investment firm, we were immediately captivated by the brand's driven energy. Words like freedom, growth, wealth and travel, communicated the core truths of API’s combination of life-changing offerings.
We developed the "Your Road to Wealth" strategy with a strong focus on colour and shape theory to propel the mission. The palette inspires feelings of trust and freedom with teal and sky blue, projecting dependability and stability, conveying confidence, power and authority.
The Result
Characteristically the colour of innovation and intellect, yellow (ochre) is designed to produce a warming effect, the golden hue conveys super-charged friendly energy to this cool-neutral palette. In combination, the hues evoke integrity and determination, paralleling Allure Properties' motivations of being a credible and goal-oriented brand.
The identity design was propelled by Allure Properties’ mission to help busy professionals with young families and retirees achieve financial freedom and the ability to live life on their terms.
Allure Properties’ dedication to creating financial freedom through real estate investing is represented in the form of a path symbolizing growth and forward momentum while the triangle pointing upwards denotes strength and stability. Together these symbols pay homage to the letter A, the brand initial.
The Takeaway
With Allure Properties' brand strategy in place, each touchpoint rolls out with purpose and consistency. They now feel confident that their brand resonates with their market and secures a strong foundation in the marketplace.
