Delivering a brand-centred, immersive customer experience online.
Digital is the differentiator
for most SMEs.
In today’s fast-paced, tech-focused world, a responsive, SEO driven website, digital storefront and a social media presence are bare necessities. It’s critical to have all of your platforms interconnected to deliver a brand-centred, immersive customer experience that brings your consumer seamlessly through your sales funnel.
Aware that your audience could interact with your brand through any number of digital touchpoints, it’s imperative to have a congruent message and simplified call to actions.
SEO KEYWORD STRATEGY + REPORT
Search Engine Optimization, better known as SEO, describes a series of techniques designed to help your website's pages appear in relevant search results when potential customers conduct an online or voice search. Keywords are one of the ways that search engines pull the most relevant results for their users. While we believe your online writing should first and foremost be geared towards the needs of your audience, we do recommend incorporating a strategy that uses relevant keywords when they fit naturally.
We're research-driven, which is why we suggest conducting keyword research to really know which keywords are relevant and worth targeting.
Timeline: two weeks
The SEO keyword strategy pulls together research that tells us the:
- Frequency level of industry keywords
- Competitiveness of each keyword
- Keywords your competition targets
All this information is presented in a comprehensive, easy-to-read report with our analysis and suggestions of which keywords to target (and how) moving forward.
Development of keyword strategy based on search and competitive research
Keyword recommendations to use in website content
DIGITAL MARK PACKAGE
Is your website holding you back? Our collaborative process will give you a brand-aligned website that is responsive and search engine optimized (SEO) so that your customers can easily find you! Stop wasting time hunting for clients!
Just starting out or looking to refresh your existing online presence to better represent your brand? Our strategic process will deliver a responsive website that becomes the foundation to securing your dream clients and making your mark online!
Timeline: three - four weeks
Custom Website Design
SEO Starter Plan
Google My Business listing
Private Test Site
Customized Website Tutorial
SEO Keyword Strategy
E-COMMERCE WEBSITE DESIGN
DIGITAL STOREFRONT PACKAGE
Once a nice-to-have, today’s businesses have realized that e-commerce is now a must-have. Don’t panic! You can confidently share your products and services with the world through an online store, appointment scheduler or ordering system that is easy to manage.
Our collaborative website design solution will dive into your process and help you translate your real-world sales funnel into a streamlined experience that will engage and convert browsers into buyers.
With a brand-aligned, responsive website, fully configured e-commerce platform, you’ll be well situated to sell your products and services online, growing your business beyond what you once thought possible!
Timeline: three - four weeks
Everything in the DIGITAL MARK PACKAGE
+ Design, Setup and Configure of either an:
- Online Store
- Appointment Scheduler
- Ordering System
SEO Keyword Strategy
SOCIAL STRATEGY + DESIGN
EMPOWER AND ENGAGE PACKAGE
Social media channels like Instagram and Facebook are driving sales for businesses of all shapes and sizes. If you’re lacking a social media presence because you don’t have the time, skill, interest or tailored photography then you’re missing out! Our collaborative social media strategy and design process bring harmony and brand alignment across your social platforms and blends professionalism with a side of your brand’s behind-the-scenes personality!
Whether you’re looking to strengthen your existing social media presence or create a new one, you will benefit from our research-based, strategic approach.
We’ll start with an evaluation of your social channels and an analysis of your competition. Then we’ll make recommendations for specific platforms to effectively reach your business goals. In addition, you will receive the design and implementation of an on-brand strategy to build a consistent voice and image across all your accounts.
Timeline: one - two weeks
Social Strategy Evaluation + Development
Design your choice of social collateral
9-Post Starter Grid
Setup of Social Media Scheduler
SOCIAL BUILDING, EXECUTION + MANAGEMENT
SOCIAL DELEGATE PACKAGE
Most businesses simply don’t have the time or internal resources to reap the advantages of a consistent, social media strategy. With our collaborative social media building, execution + management process, you will receive a customized content strategy created around your choice of plan and frequency level.
Ideal for busy professionals who understand the importance of a strong and consistent social media presence for their business and are ready to delegate the task. Our streamlined strategy focuses on increasing brand exposure and growth, capturing more leads and growing digital sales with effective content and stunning visuals that are always on-brand.
Frequency Level: customized
Customized Content Strategy
Monthly Calendar Planning
Branded, Industry + Post Specific Hashtags
Reputation Management + Spam Monitoring
Community Building + Follower Management
Quarterly Progress Report