SEO, COPYWRITING + VISUAL STRATEGY
Strike a careful balance between strategy, creativity and authenticity.
SEO Keyword Strategy
For Strategic Websites, Blogs + Social Media
Search Engine Optimization, better known as SEO, describes a series of techniques designed to help your website's pages appear in relevant search results when potential customers conduct an online or voice search. Keywords are one of the ways that search engines pull the most relevant results for their users. While we believe your online writing should first and foremost be geared towards the needs of your audience, we do recommend incorporating a strategy that uses relevant keywords when they fit naturally.
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The SEO keyword strategy report pulls together research that informs the:
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- Frequency level of industry keywords
- Competitiveness of each keyword
- Keywords your competition targets
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We're research-driven, which is why we suggest conducting keyword research to really know which keywords are relevant and worth targeting.
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All this information is presented in a comprehensive, easy-to-read report with our analysis and suggestions of which keywords to target (and how) moving forward.
What's included
Discovery Consultation
Development of keyword strategy based on search and competitive research
Keyword recommendations to use throughout your website content, your blog and social media, if applicable
Copywriting
For Strategic Websites + Blogs
Average readers spend 15 seconds on a website, which is not a lot of time to capture attention, deliver your message or encourage a customer to contact or buy from you. The difference between websites that convert and those that don't, is a strategic balance of function, design, copy and visuals.
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In today's do-it-yourself world, many business owners take on the writing themselves or task it to their team. In these cases, writing or updating website content often falls to the bottom of a long to-do list, a good intention understandably neglected. Sound familiar?
Benefit-led, customer-focused website content is critical to the success of your website. Take control of your content and free your team of the time and burden so you can focus on what you do best.
What's included
Discovery Consultation
Content Strategy - Benefit-led, customer-focused copy including 500-1,000 words per page, naturally added SEO keywords with meta titles and descriptions.
Written and visual content work in tandem to communicate and share your unique story.
The brightest brands engage customers and build loyalty by ensuring all assets strike a careful balance between strategy, creativity and authenticity.
To do this, we get to the core of your brand’s differentiators and communicate that uniqueness through copywriting and visuals designed to elicit trust, attract new customers, engage audiences and convert leads.
Photography + Video Sessions
For Strategic Websites + Social Media
Ready to share what makes your brand different with photography and video that is stunning, authentic, inspired and uniquely you? Stand out and instantly communicate the essence of your brand in action with content that showcases who you are and allows clients to get to know your brand on a deeper level. Connect with your customers and create a lasting affinity that goes beyond your brand’s name and logo.
We begin the branding session with a planning meeting where we’ll use our visual expertise to brainstorm ideas for imagery and shots that tells your brand’s story. Choosing what to wear will be the hardest part, we promise!
