M-Path
Full Brand Launch Showcase
M-PATH is spearheaded by the empathic Maria Brigantino, a personal and professional life coach who challenges clients to Journey With Purpose, by looking at the whole person and coaching the five domains of wellness equally to achieve holistic well-being.
The Challenge
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Show Maria’s unique expertise in coaching
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Connect Maria with adults who are ready to align their values, beliefs and actions
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Provide Maria with the appeal to connect with other professionals
The Strategy
When Maria, reached out to us about her multidisciplinary life coaching practice, we were immediately captivated by the M-PATH brand's transformative energy. Words like support, insightful, holistic and journey, communicated the core truths; a combination of life-changing practices.
We developed the Journey with Purpose strategy which spearheads the idealogy and ensures alignment between values, beliefs and actions, by looking at the whole person and coaching the five domains of wellness equally to achieve holistic well-being.
The approach challenged the traditional life coaching industry norms of specialization and demands change through empathy and lived experiences, but not at the expense of the goal -- for everyone to live more authentically, find inner peace, and achieve a sense of purpose and eventual transformation.
Similar to the fundamentals of coaching, we looked at how nature soothes, heals, restores and connects with the mind, body and soul. We drew inspiration from the steadfast existence of river rocks to the metamorphosis of the butterfly, introducing these symbols as insightful representations of the M-PATH mission.
The use of the triangle shape spoke to Maria’s holistic approach to understanding the whole person with the five domains of spiritual; physical; mental; social and professional well-being.
The overall brand direction has a nature-inspired, supportive and transformative purpose.
The Result
The identity represents M-PATH’s supportive nature through the symbolic representation of river rocks. The rounded triangular shapes signify a positive emotional message, promoting a sense of community, love and unity while evoking growth, improvement and action.
The typography was used for its likeness to slate and stone. The strategically placed ‘M’ connects with ‘PATH’ creating strength and balance. The abstract brand mark is made of five individual stones each representing one of the domains of well-being; linking to the brand ideology that ensures alignment between values, beliefs and actions, by looking at the whole person. Brought together, the stones form a letter ‘M’ (in the negative space) creating a PATHway that reaffirms the mission to journey with purpose. The vertical lines communicate commitment and strength, reflecting goals and progress. The tranquil blues dominate to represent a fresh and calming brand, one that is compassionate and promotes healing and leads to growth.
The strategy is bang on! You’ve articulated and created a vision for a brand that could not represent me any better. Your work is impeccable.
The Takeaway
With M-PATH's brand strategy in place, each touchpoint rolls out with purpose and consistency. M-PATH now secures a strong and confident foundation in the marketplace.