BRAND DEVELOPMENT

Brew a brand with the art of differentiation

Strategy + Design

Say goodbye to the days of unqualified leads. A well-crafted brand is the key to capturing market share, building customer loyalty, and driving business growth.

We work collaboratively to gain brand clarity by understanding your business’s unique selling proposition and target audience, ensuring that every aspect of your brand's personality aligns with your vision and values while cultivating your authentic brand voice and visuals.

With The Brand Brew's strategic approach, you'll differentiate yourself from competitors, create meaningful connections, and achieve sustainable success. Let's elevate your brand to thrive in the marketplace!

What's included in the Brand Development Experience

Brand Clarity Session

Through an online questionnaire and strategy consultation, we get to know your business, brand personality, target audience, value proposition, and competition to determine exactly what makes you remarkable. Expect lots of questions to gain brand clarity!

Brand Strategy

With a comprehensive written guide and mood board that focuses on your values, vision, visuals, and voice, we explore how to express your brand in a way that is authentic and outshines your competition. Drive a connection with your ideal audience with a brand strategy that represents who you are and what you stand for.

Identity Brand Board

Choose between two strategic concepts, each tailored to your vision. No one-size-fits-all identity — different platforms call for adaptability! Your brand asset toolkit includes primary and variation logos, brand mark, submark, colour palette, typography, and online signatures delivered on the essential brand board.

In-Use Renderings

A collection of key branded mock-ups will help you visualize how each identity concept could live out in the world and how everything comes to life. See them first-hand and decide which concept will best resonate with your customers.

Print Design

Give your marketing the oomph it needs with the fundamental business collateral. Receive a printed business card and comprehensive brand style guide: the essential playbook for everything you do.

Brand Launch Toolkit

Launch with confidence!

Armed with an asset guide and file types tutorial that will effectively make your brand assets simple to use, you’re all set to start making waves with the brand-new you.

Like it or not,
first impressions count.

Communicate your brand's unique selling proposition and promote customer interaction and loyalty with a tailored brand strategy and identity that speaks to your audience’s desires and solves their problems.

More than just
a pretty (type)face.

Branding is more than just a logo; it’s your reputation. It is providing a solution to create a positive change in your customers' lives. Branding is a promise made and a promise met – the hallmark of every customer interaction.